Privacy Policy

The website www.reefley.com (the "Site") is owned and operated by Reef Commerce ("the Company"). Before using the Site or any of the Company's other services, please carefully read all of the terms of this Privacy Policy ("Privacy Policy"), which is an integral part of the Terms of Use of the Site. These terms are intended to clarify for you how the Company uses the information collected by it or provided to it by users of the Site.

"Information" in this policy means any information relating to an individual's private affairs, and/or information about an identified or identifiable individual (the "Information").

This privacy policy is written in the masculine gender for convenience only and is intended for both men and women.

agreement

1. By using the Company's website and various services, the user gives his consent to the Company to collect and store information about him in the Company's database, including sensitive information as defined in the Privacy Protection Law, 5741 - 1981, whether provided directly by the user or received or generated indirectly (including browsing history, web pages viewed, location
   computers, IP address, etc.). The user confirms that he is aware that he is not legally obliged to provide the information or authorize its use, but without consent
   As mentioned, the user will not be able to receive the services from the company.
   
2. To the extent that information relating to third parties is provided to the Company by the User, the User
   I declare that I provided the information with the consent and knowledge of the third parties and with their consent.
   The express terms of this privacy policy, as it appears on the site at the time the user provided
   The company has the information.
3. The provisions of this policy shall not apply to information that is anonymous or does not identify the user with reasonable effort.
   And the company will be able to use such information without any restrictions.

Providing details and collecting information

1. The Company may collect the information detailed above and below through the following means:

A. Automatically – through the use of technologies such as “cookies”
and/or "Pixel" during web browsing and/or other third-party monitoring tools.

B. Information that the user provides to the company of his own free will – such as when contacting the company, when registering on the website, when registering to receive mailings.

2. As part of using the site or the company's services, the user is required to provide personal information to the company, including, among other things, name, address, telephone number, contact information and email address. If the user joins the company's customer club, the user will be required to provide additional information, including an ID card, date of birth, details about the spouse and other details as requested from time to time.

3. In addition, use of the site involves automatically collecting information about the user, including browsing history, actions performed on the site, web pages viewed, the location of computers, IP address, device or user identifiers, mouse and keyboard movements, actions or information entered by the user but not yet completed, and the like.

Use and purposes of collecting information

The user is aware that the company is entitled to collect, process and use information, all at its sole discretion and subject to any law, including for the purposes detailed below:

1. To enable the user to use the site and the services offered through it or by the company;
2. For the purpose of updating and/or changing and improving the website;
3. To adapt the services provided by the Company to the user's needs and preferences;
4. To contact the user, when the company believes it is necessary;
5. In accordance with the user's lawful consent, to send the user from time to time information and updates regarding the company's services and the user's personal information, including by sending operational messages and notifications to users, through various digital means, including via email,
   Text messages, push notifications, etc. ("operational notifications");
6. To send the user marketing information, advertising materials and/or offers to purchase services and/or products that may be of interest to the user and/or his family members, subject to his consent.

You agree that the Company, or entities on its behalf that process information, may contact you based on your membership in a group with certain characteristics and on the basis of segmentation and characterization activities that the Company conducts based on the information stored by it as stated above;

7. For the purpose of data improvement, including enrichment and internal cross-referencing of the information with additional data in the company's database(s), to the extent required, subject to legal provisions, as well as for the purpose of personalizing content, products, services or advertisements for the user on the site or in other media;

8. For internal purposes, such as analyzing aggregate information regarding user behavior patterns, and for the purposes of investigating complaints and/or reviews, conducting surveys, including through tracking technologies, such as Cookies. Each user can reconfigure their browser to refuse all Cookies or to alert them about Cookies being sent to them. However, it should be noted that some parts of the Site may not function properly if a user refuses to accept Cookies;

9. To protect the interests, rights and assets of the Company or third parties;

10. To comply with a legal obligation or judicial order applicable to the Company;

11. For the purpose of collecting payment;

12. For any other purpose specified and/or implied by this privacy policy or the terms of use of the site.

Right to view, correct and delete information

1. In accordance with the provisions of the Privacy Protection Law, 5741-1981, the user may, at any time, contact the company (either in person or through a proxy or by a guardian if one has been appointed) and request to review
   In the information concerning him and contained in the company's database. To review the information, the user is requested to
   Contact the company via email: info@reefley.com
2. The user has the right to ask the company to delete and/or change and/or correct his personal information contained in the database to the extent permitted by law, via email: info@reefley.com and the company will act in accordance with the provisions of the law.

Providing information to a third party

The company undertakes not to transfer this information to others without the user's prior consent, except in the following cases:

1. In order to comply with the provisions of the law, including any legislation, law, treaty, ordinance, regulation, order,
   An official directive, administrative order, circular and/or instruction of any governmental or regulatory body;
2. In order to enforce the Terms of Use and/or other agreements and/or other policies;
3. In the event of a complaint and/or request regarding the use of the site and/or in order to address security issues and/or technical problems on the site;
4. Transferring information to third parties who provide services related to the operation of the site or the company's services (such as general management of the site and marketing, storage services, servers, email operations,
   database security and management, etc.) as well as for activities that support the provision of company services
   (such as lawyers, accountants, business development and other consultants, delivery companies, collections, etc.);
5. To the Company's business partners, including for the purpose of joint projects between the Company and third parties; in the event of a legal or business dispute between the user and the Company;
6. To respond to claims from third parties;
7. In order to protect the rights or interests of the company and/or the users of the site;
8. In cases where the use of the site is done in violation of this privacy policy and/or the terms of use of the site and/or in violation of the provisions of any law;
9. Transfer to third parties of information that is not personally identifiable information, mainly browsing habits and statistical information;
10. Transferring information to third parties, such as service providers who provide services related to the operation of the website, the company and its services (such as storage services, servers, email operations, security)
    and database management, etc.), advertising companies and advertising networks for the purpose of displaying advertisements on the site;
11. In connection with a corporate transaction of the Company, including in any event in which the Company sells, liquidates or transfers part or all of its business and/or assets to a third party, or if it is acquired or merged with a third party, or if it enters into bankruptcy, insolvency or liquidation proceedings.
12. The Company may transfer information about the User outside the jurisdiction of Israel and/or the European Union, including for cloud storage purposes. The data security and privacy protection laws in the jurisdiction to which the personal information will be transferred may not be as comprehensive as those in Israel and the European Union, in which case the Company will take steps to ensure a similar level of protection for the User's personal information. By using the Site, the User consents to the aforementioned transfer.
    
    Links

1. This site may contain links to other websites ("the various sites"),
   which are not operated by the Company and which are governed by a different privacy policy. It is clarified that
   The Company is not responsible for privacy policies or the systems and procedures for security and protection of information implemented on the various sites, nor is it responsible for information collected by the various sites and/or third parties that are not subject to this privacy policy, and does not bear any responsibility and/or liability in connection with the policies (including privacy policies), working methods, actions or omissions of various sites and/or third parties as aforesaid. Therefore, the user must check and review the terms of use and privacy policies of the various titles when using or accessing them.

Mailings and advertising materials

1. If the user has purchased products or services from the Company or joined the Company's customer club, it is hereby clarified that the Company will be entitled to contact him, from time to time, and send him ongoing mailings concerning updates, marketing offers, advertisements and various promotions related to similar products and services of the Company, through all means of communication, including via text messages, e-mail messages, etc. The user may, at any time, request to stop receiving such inquiries or direct mailing inquiries from the Company or request that his information not be used for direct mailing activities in relation to certain entities or for certain purposes, by contacting the Company via info@reefley.com .
   
2. In addition, to the extent that the user has approved receiving mailings from the Company, the Company will be entitled to contact him, from time to time, and send him ongoing mailings concerning updates, marketing offers, advertisements and various promotions related to various products and services of the Company and its business partners.
   or of third parties, in all means of communication, including via text messages, e-mail messages, etc. The user may, at any time, request to stop receiving such mailings by contacting the company via info@reefley.com , all subject to the provisions of the policy.
   This privacy and the provisions of the law.

Cookies

1. Cookies are files located on the hard disk of the user's personal computer that allow information to be collected about his preferences on the Internet and his usage habits, such as favorite websites, areas of interest, etc. The company may use cookies that will allow it to adapt the services provided by it to the users' preferences and improve the browsing experience.
2. The user is aware that services aimed at improving the user experience on the site may be provided to the company by a third party, including displaying relevant ads, analysis, measurement and network integration.
   Social in your user experience. These third parties may use Cookies and other files with similar characteristics, such as JavaScript, SDKs, and technologies aimed at measuring the effectiveness and suitability of marketing content. By using the Site, the User confirms that this is acceptable to him and that he is aware that other provisions may apply to these third-party files in accordance with the privacy policy used by the third party.
3. In particular, the following third-party tools are embedded on the site, which are managed by those third parties in accordance with their terms of use and privacy policies:

1. Meta Pixel
– For the purpose of improving information, adjusting advertisements, statistics and managing events on the site. Policy
Meta's privacy policy is available here: https://www.facebook.com/privacy/policy/

2. Google Tag Manager - for information optimization, advertising customization,
Website statistics and event management. Google's privacy policy is available here: https://policies.google.com/privacy?hl=en

3. TikTok Pixel
- For the purpose of improving information, adjusting advertisements, statistics and managing events on the site. Policy
TikTok privacy is available here:
https://www.tiktok.com/legal/page/row/privacy-policy/en

4. Shopify SDKs
– For the purpose of operating the site's purchasing system, advertising, and customer contact. Shopify's privacy policy is available here:
https://www.shopify.com/legal/privacy/app-users

4. As stated above, to the extent that the user does not wish for the Company to collect information about him through the use of Cookies, the user can change the settings in the browser he uses, delete existing Cookies, prevent the creation of Cookies or create an option whereby upon the detection of any Cookies, you will be given the opportunity to agree or refuse the creation of such a file. The user's choice not to accept Cookies and/or to cancel the acceptance of Cookies may reduce the user's ability to benefit from all interactive features and/or services provided on the Site. Canceling the acceptance of Cookies or deleting them does not delete information that has already been transferred to the Company or third parties through Cookies and does not eliminate the possibility of collecting information through other tools embedded on the Site, such as pixels, SDKs, Web Beacons, etc.

Contact us

Any user may contact the company regarding the provisions of this privacy policy, via email info@reefley.com

Protective measures

The Company implements information security systems and procedures on the Site and takes acceptable measures to secure the information on this page in particular and on the Site in general. Although these systems and procedures reduce the risks of unauthorized intrusion into the Company's computers, they cannot guarantee complete protection of the information that the User will provide to the Company through the Site, and the Company does not warrant that the services offered on the Site will be immune from unauthorized access, and the User must consider the information that he transmits to the Site. Therefore, unless the Company takes reasonable measures, the Company will not be liable for any damage, of any kind or nature, that may be caused to the User, directly or indirectly, as a result of a breach of its databases and/or this page and/or the Site and/or its computers.

Law and jurisdiction

This Privacy Policy shall be governed by and construed in accordance with Israeli law. To the competent court in the Tel Aviv district.
Aviv-Yafo will have jurisdiction in any matter arising from this privacy policy.

Privacy Policy Changes

The Company may change the provisions of this Privacy Policy from time to time (by way of changing, deleting, removing, lowering, adding, including adding terms) and at its sole discretion. In any case where changes are made to the Privacy Policy, the date of the Privacy Policy update will appear at the bottom of this page and therefore on
The user should review the privacy policy before using this page and/or the website. As long as the user
does not agree to any change in the Privacy Policy, the User must immediately discontinue
Use of this page and/or the website. Unless otherwise stated, any changes to the privacy policy will take effect
To take effect immediately upon its publication.

This privacy policy was last updated on September 8, 2025.